Chef Andrea Sprage was having a hard time trying to decide how to present her brand to her target audience. She provided different types of services that initially seemed to battle each other in messaging and focus leaving her with two brands that didn’t feel complete and were tough to manage.
However, through some deep conversation and whiteboarding sessions, we were able to discover a strategy that combined and focused her messaging and her brand to better deliver a more “holistic” approach… pun intended. Walking her through a complete brand overhaul, meanwhile, delivering a more targeted message for her audience, has tremendously transformed the vision and mission of The Holistic Chef.
